Golden’s ban on sugary drinks on children’s menus meets with mixed reactions

GOLDEN, Colo. (KDVR) — Golden’s reaction has been mixed in response to a new city initiative that bans sugary drinks from children’s menus at restaurants.

Golden is the third metropolitan city to have restaurants remove sugary drinks from children’s menus. Longmont and Lafayette have adopted similar measures.

“We believe it is important to provide education. The choice is 100% always there for parents. This will help parents provide healthy choices for their children. And maybe the kids don’t fight when they see sodas listed as a menu option,” said Golden City City Councilman JJ Trout.

“Studies show that, on average, children drink a bathtub full of sugary drinks a year. I hope this is a way to prevent that,” Trout added. ways to help stop the comorbidities that made COVID-19 so bad. Diabetes, heart disease – they make COVID worse. In my mind, that might be a small step from needing to get through another pandemic.”

Restaurants are torn over the issue.

Mollie Steinemann, government affairs manager for the Colorado Restaurant Association, sent this statement to FOX31:

The CRA requested that these types of sugary drink proposals include the ability to list 100% juice and low-fat chocolate milk on children’s menus to bring the orders in line with existing chain restaurant menus. national. This would reduce the need to reprint the menus of many local franchisees and even independent restaurants that bundle drinks with food on their kids’ menus. Colorado restaurants extremely cost-sensitive after two years of pandemic-related operational restrictions and declining revenue; replicating website menus and marketing materials, not to mention the labor costs associated with training staff and realigning customer expectations when taking their children to restaurants, is a significant burden, especially in this moment as restaurants navigate the long road to pandemic economic recovery.

Colorado Restaurant Association

According to Trout, the concern about reprinting menus was something that was taken into account when considering the proposal.

“We were so concerned about our business community. We don’t want to make things more difficult. The Healthy Kids Coalition and public health officials at Jeffco brought this idea to us and assured us that they had conversations with business owners. In fact, Jeffco will offer support for menu reprints, so it won’t impact business bottom lines,” he said.

Buffalo Rose, a Golden staple for 80 years, doesn’t list any drinks on their kids’ menu.

“I think restaurants should be doing everything they can to keep kids healthy,” manager Alexandra Raubach said. “Restaurants should be able to choose what they list on their menu, but it can’t hurt to try to cut kids’ sugar intake and try to get them on a healthier path at a young age. rather than waiting until later in life.. I don’t think it’s going to be a big deal at all. I think a lot of people in Colorado are on the same page trying to be healthy Starting young is very important.

Others said they feared it would negatively impact tourism as people hear about the measure, but city leaders said that was something else they were considering.

“It’s happening in other places and there’s no evidence it’s bad for business or tourism. We really support our businesses. We think it’s good for kids and good for business,” Trout said.

“It’s healthy, it’s good for children. I mean a lot of kids drink really unhealthy juices and sodas. It’s probably better for them in the long run. If parents really want to treat them to soda, order it from the adult menu,” said Golden resident Sarah Clemans. “I think it’s silly not to come to a place just because they’re not going to serve your kid a soda.”

Marissa Trout, a mother of three young children, said the measure went too far.

“I thought it was a bit of a nanny thing,” she said. “I’m more liberal, and that was still too far for me because as a parent I know I’m able to make my own choices for my own kids and we have a lot of bigger fish to fry. We obviously have to keep our children safe, but it’s a misdirected energy.

The measurement starts on June 1.

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